Vintage U.S. Parks Posters
Designers would never get away with this sort of thing these days.
Client: “But there’s more to America than just a cave.”
Designer: “Yes, but…”
Client: “We wouldn’t want people to think that’s all there is.”
Designer: “Okay. Let’s…”
Client: “We’re also not a fan of all that blue. Is that what caves really look like inside?”
Designer: “Probably not. How about…”
Client: “And let’s see if we can’t cut the copy in half.”
Designer: “Cut the…what?!?”
Client: “Nobody reads anymore. Oh—and don’t forget to show some diversity. It’s a glorious mosaic out there.”
Designer: “But I thought it was about the parks…”
Client: “We’ll do the thinking. You do the designing.”
The full ten-poster gallery, courtesy of National Geographic, is here.
posted by Aaron Bragg
July 21, 2010
What about the call-to-action button, and the funky starburst in the upper right-hand corner?